Driven by the belief that the kitchen is the original lab, where culinary science and personal expression fuel confidence and creativity in all makers, Betty Crocker introduces the BettyLab. Through this platform, Betty Crocker, along with a number of innovative

Middle East and Africa’s numero uno megastar, Egyptian singer Amr Diab launched his first perfume titled Amr Diab Eau De Perfume 34. Diab is the first Arab singer in the world who launched a perfume bearing his name. He shot

Estée Lauder today announced that it has signed Ana de Armas, Golden Globe Award-nominated actress, as its new gobal brand ambassador. Ana will feature in campaigns across digital, TV, in-store and print. Her first campaign for the brand will debut

SBLA Beauty, the skincare company ‘where science meets beauty’ offers revolutionary solutions for the renewal and restoration of youthful skin, announces the addition of beauty icon and entrepreneur Christie Brinkley to its ownership team, who will collaborate with beauty veteran

Winning Moves Inc. (dba Winning Moves Games USA), a leader in specialty toys & games, announced the release of two exciting new games. How do you like your words? Over easy, of-course! Words Over Easy™ is a quick-playing word game

Aforé™ by Dr. Few, a clinically developed skincare line built around Dr. Julius Few’s innovative Four Dimensional Beauty™ approach, announced the launch of its new CBD Effusive, a first-of-its-kind antioxidant facial mist. Formulated using 100 milligrams of CBD nano-emulsion, this